February 24, 2015
Meltin' Pot SS Lookbook
ALL CLOTHES: MELTIN’ POT
Let’s rewind just a bit and let me take you back to a campaign we shot last year for Meltin’ Pot’s SS2015 collection. As you can see from the length of my hair and the sunny weather, these photos were taken in early spring. And yet, they’re only getting released now – funny how this fashion world works.
Meltin Pot was developing a fresh and bold campaign across six European cities, and I was asked to capture the essence of Berlin. We had full control of how and where we wanted to shoot the concept, which was really fun to play around with. Instead of my usual clean backdrops I chose something loud and industrial to stand against the clothing. Their denim collection is so versatile that it was so easy to wear each style and make it my own.