March 30, 2017
How to Stay Motivated With Blogging
It seems one of the most common questions I get asked is, “How do you stay motivated to blog?”. The first thing I want to say is it’s not an easy task and I’m no expert but I do have some tips and tricks that have kept me going these past 4 years! I have definitely been through my ups and downs with the blog – at the beginning your audience is smaller and you are constantly asking yourself, “Does anyone really care? Would it matter if I stopped?”. While living in Berlin, I remember calling home to my mom and complaining that I was a little homesick and was finding it difficult to juggle a full time job with the blog. I remember telling her, “I think I’m going to give up the blog”. Thankfully, she gasped, told me I was crazy, and then stated, “Do you know how many people come over to me and tell me they have their morning coffee and catch up on my blog? You can’t give up, it’s just the beginning.” That was exactly what I needed to hear! Hearing that someone was actually waking up and looking forward to reading my blog, put everything in perspective and made me feel like I was having an impact. What I said clearly mattered and the content I was creating was interesting enough for someone to start their day with me. Out of everything they could look at online, they were choosing Not Your Standard. From that point on, my motivation shifted into full gear, all I wanted was to continue pushing out content, bigger, better, and faster. Almost one year after that conversation, I quit my job to focus everything I had on the blog. Now as time goes by you have a bit of an emotional rollercoaster with blogging because it’s easy to compare yourself to what others are doing. It’s constantly in your face and you can easily get sidetracked by numbers, likes, and comments – we all say we won’t let it bother us but it happens. I’ve learned that in those moments, I step back and ask myself a few questions – Do I like what I’m creating? Am I proud of it? Is it on brand? And if my answer is yes, then I simply go on with my day and not let the fact that the photo didn’t do well or the feedback wasn’t as amazing as I expected. I really try not to take it personally and carry on with my vision. I find that coming up with content for the blog is simply looking at the inspiration around me, whether that be reading other blogs, browsing Pinterest, or simply talking to my friends and family. I paid attention to conversations I was having with people and listened to things they wanted to see or hear about in the fashion world, and then I used, and still continue to use, it as a platform to give the inspiration they are looking for. Another key way to stay on track is to surround yourself with people in your industry. There is a certain type of conversation that will happen when you work with other creatives and conversations that can really set off a light bulb in your head and wonderful ideas can be formed. Creating a social circle within your industry will help you meet people that can offer you things you don’t have and advise you in new areas you don’t know. Open yourself, be humble yet confident and amazing things will start to happen. Lastly, don’t ever get too comfortable – comfortable is great for a bit but it should scare you more than anything. Ask yourself what else you can do? What else can you take on? Where do you want to go from here? I truly believe that is how you grow and how you stay motivated.