Inside the Jimmy Choo Townhouse


As much as I loved the runway shows and presentations at fashion week, a highlight for me was getting a sneak peek of the recently revamped Jimmy Choo Townhouse on New Bond Street. We were greeted with bubbles and delicately decorated desserts upon entering the golden gates of the newly renovated space, a three-floor temple showcasing all the shoes, bags and accessories we ladies dream of.


The walls were adorned with rows of pointed pumps and sexy stilettos, while a winding marble staircase brought you (literally) to the next level of perfumes, eyewear and fine leather pieces. The store’s bespoke service was especially appealing, which allows you to play creative director and design your perfect Choos – including the shape, material, heel height and even personalized soles. Consider it a guaranteed Cinderella moment.


I left feeling inspired by the flagship store’s modern elegance and had only one question as I took one last look around the treasures within before rushing to my next appointment: Which to Choos? (Sorry, I had to.)



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